Social Media Photographer

Who are we?

J/PR is a global communications firm specializing in public relations, content creation, and social media. We work with some of the best hotels, resorts, and lifestyle brands in the world, including Relais & Chateaux, Vail Resorts Hospitality, and Hilton Luxury Brands to name a few. You can see our current client list here. Being a part of this international powerhouse agency will connect you to a roster of distinguished hotels, resorts, restaurants, real estate projects, and destinations across the globe, elevating your career (and your frequent flier status). We tell compelling original stories to connect brands to their target audiences. We’re passionate, professional, and purpose-driven. We're dedicated to our work, the agency, our clients, and each other.

Forbes said “These are the Women Dictating Where You’re Traveling,” and Inc. Magazine featured J/PR in an article titled, “How Two Millennial-ish Women Built a PR Powerhouse.” This is in addition to numerous awards like PR News Best Places to Work, New York Observer PR Power 5 for five years in a row, The PR Net 100, Forbes Five Star Agency, PR Couture Spotlight Agency of the Year, and Crain’s Best Places to Work (to name a few). 

At J/PR, we’re incredibly intentional about our company culture, and we wholeheartedly believe in a work-life blend, where you'll be empowered to continue learning and growing through travel, mentorship, training, and retreats, along with a connected company culture.
 

Who are you?

You are a visual storyteller and avid traveler who feels most inspired behind the lens and on the move. Detail-oriented, innovative, and professional, you continue to find ways to bring social content to a whole new level through photography and videography excellence. You keep your finger on the pulse of the ever-changing social media landscape, following – and leading – the latest content trends and updates. You feel energized in fast-paced, collaborative, and creative team environments, and are quick to problem-solve to ensure the team’s ultimate success. If this sounds like you, then please read on!

The Role

The Social Media Photographer will play a significant role in the evolution of J/PR’s internal production capabilities as we continue to push the boundaries of content production in creative and efficient ways. The ideal candidate has demonstrated excellence in social media-focused photography, is a subject matter expert in best practices for Facebook and Instagram, and is considered a trendsetter when it comes to creating beautiful and engaging content. This individual will contribute strategically and tactically to the success of each social media campaign, overseeing all aspects of content production: scoping, bringing ideas and concepts to life, overseeing talent / props / vendors, shooting, editing, and delivering the final products to clients.  As a leader on content missions, you must be highly organized, thorough, level-headed, and resourceful. You have demonstrated success planning ahead, mitigating risks, and solving client content needs. 

This role requires strong interpersonal skills due to frequent collaboration between our social media department and our clients. You must have the demeanor to work side-by-side with J/PR’s senior management and with clients in a fast-paced working environment. The content producer must be able to multitask through long hours and ever-changing directives while maintaining a diplomatic and problem-solving attitude. 
 

Duties and Responsibilities 

Content Missions / Digital Archives

• Lead content creation (video, photography, graphic) at on-property shoots + content missions: planning, executing, editing post-production, client delivery
• Liaise with account teams to understand overarching client goals, and then connect those to the development of content mission goals, shot lists, and itineraries
• Liaise with client contact(s) to confirm itinerary and shoot flow, working with them to ensure they have scheduled/booked everything internally
• Schedule, hire, and procure in advance the appropriate models, influencers, vendors, and props for content shoots
• Manage models, influencers, vendors, and props on-site during shoots
• Manage post-production efforts (editing per specific brand guidelines, photoshopping as necessary, cropping, etc.) for all content shoots in Adobe Lightroom, Photoshop and Premiere Pro
• Create and manage an agency system for the meticulous management of content archives for each client and ensure content is archived and easily accessible

Content Strategy

• Work with clients and internal teams to understand and achieve project goals
• Leverage knowledge of social media analytics, reporting tools, and paid social content types to inform content strategy
• Brainstorm and ideate engaging social posts—be as impactful and discerning with words as you are with visuals

Content Calendars

• Maintain client’s social brand and consistently deliver on-brand copy and content to support their aesthetic and voice
• Review mockups and planned captions or monthly content calendars, offering insight and suggested edits
• Oversee the external editing with client through editorial calendar platform
• Ensure content is published to Instagram and Facebook in agreed upon cadence 

Account and Client Management

• Participate actively in internal meetings and be an active voice on all client calls / in-person meetings, leading portions of social updates 
• Assist with setting realistic client expectations for image delivery and deliver on those deadlines
• Act as client first-responder for imagery requests and photo needs, content calendar requests, and content needs
• Facilitate project communication around content needs so clients and our team are informed, ready, and able to execute

Team Leadership

• Stay curious and current with the latest cultural and content trends, social tactics, platform changes, and industry news, educating and informing the agency and clients

Industry / JPR

• Support new business efforts by growing the social media content production capabilities
• Leverage affiliations with an external professional organization or two for networking and creating unique connections
• Seek out opportunities for learning and networking by attending conferences, workshops, and events on behalf of the agency

Other

• Additional tasks, projects, or duties as required

Experience

• College Degree or comparable work experience required 
• At least 4 years of professional experience working in photography, content production, and/or digital marketing at a leading agency or global luxury/premium brand
• Client-facing experience, proven ability to provide exceptional client service
• Proven ability to manage multiple projects simultaneously, delegating, multitasking, and assuring quality to meet deadlines 
• Experience managing models and providing set direction
• Experience leading set design and prop styling
• Drone videography is a big plus
• Agency experience strongly preferred
• Travel and/or hotel industry experience including food & beverage and spa/wellness preferred

Requirements

• Ability to travel for client needs - must have a valid passport for international travel
  • anticipated travel for this role: 3 times/month
• Advanced photography skills, including adjusting apertures, shutter speeds, and camera focus based on a combination of factors such as lighting, field depth, subject motion, etc.
• Creative content development and production with deep knowledge of Adobe Creative Suite, specifically Lightroom, Photoshop, and Premiere Pro
• Eye for social media-specific composition 
• Advanced computer skills, including Word and Excel in a Mac OS environment
• Excellent oral and written communication skills
• Excellent interpersonal skills
• Excellent organizational skills
• Must be able to identify and resolve problems in a timely manner
• Advanced understanding of Facebook, Instagram, TikTok, X/Twitter, Threads, Pinterest, and LinkedIn
• Intermediate understanding of Influencer engagement

Benefits

J/PR offers a competitive benefits package, including:

• Competitive base salary: $70,000 - $75,000, commensurate with experience and location
• Partially sponsored medical, dental, vision, and pet insurance premiums
• Monthly Cell Phone Stipend
• 401K with matching
• Commission
• Year-end discretionary bonus
• Accrued PTO
• Birthday PTO
• Flexible Release Fridays
• Hotel trade with our world-class clients (complimentary stays across our entire portfolio)
• Hybrid office schedule
• Corporate ClassPass discounts
• Milestone gifts at 1, 5, and 10 years
• Annual holiday and summer parties, plus regular socials 
• Ongoing training and development opportunities

Applicants for employment in the U.S. must possess work authorization which does not require sponsorship by the employer for a visa.

EQUAL EMPLOYMENT OPPORTUNITY
J Public Relations (J/PR) strongly supports equal employment opportunity for all applicants regardless of race, color, religion, sex, gender identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, sexual orientation, genetic information, or any other characteristic protected by state or federal law.

HIRING PRACTICES
The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

J/PR recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. J/PR may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, Internet recruiting, job fairs, college recruiting and search firms.